A timeless masterpiece, I know. But they paid him for it. Like, real paper money.
And that wasn't all. They asked the two of us to enter a contest they were holding for a select group of about 40-50 creative minds. Basically, we all had about one hour to shoot a commercial for Mike's Hard Lemonade and send it to them (to add to the challenge/spontaneity), and from there they would vote on all of the videos. The winner would get a decent chunk of change and their ideas could be used in a future Mike's commercial.
Well... we submitted a commercial. And we won first place!
So without further ado, we present you with the winning entry in the 2013 Mike's Hard Lemonade make-your-own-commercial contest. And please, please keep in mind that as mentioned we had only about 1 hour to work on this, so most shots were done in one take and this is far from refined.
So remember, kids, if you see a commercial in the near future starring Dr. McParty and Frightened Homeowner, you know whose demented brains birthed it.
Cheers and stay classy, friends,
Music: City and Colour (represent, bitches!)
Beer: Left Hand Black Jack Porter (sorry Mike, the contest was fun but we'll always be beer guys)